Stephen Burton, CMO of Bionic (Crowdstrike)

Listen to this Vendor Spotlight with Stephen Burton, CMO of Bionic (acquired by Crowdstrike), and learn how the company used Sagetap to validate its value proposition and demo in order to win enterprise clients:

Full Transcript

Stephen Burton: I think after six months, I think there was two customer accounts, enterprise accounts. Where they ended up buying Bionic, as a result of kind of working with us through Sagetap. One of which didn't do a POV, they went straight to purchase.

So I think that's ultimately a sign that you're doing the right thing, that you're kind of working on the value proposition in the product. So if you've got a good story and it's relevant, and you've got a great demo that shows the customer how they can use and operationalize the product, then it's really down to the customer to act on that.

And so if you're pretty confident that your demo resonates and your story is relevant, then you get to validate that on Sagetap. And the validation is really a sign of how many people opt in.